1. Article Marketing is going to take off
Article marketing is going from strength to strength and indications are that 2012 will be the year where it really takes over the SEO and Social industry. The best thing about article marketing is that you can spin stolen content to the point where it is 80% unique in less than 10 seconds and then submit it to content network services in order to get links from a high number of unique root domains with high PR.
In the past, SEO was all about outreach on social networks and emailing people or companies who are relevant to your business or industry and asking if you can guest blog to gain publicity or maybe one puny link. However in 2012, these type of processes will likely die out.
2. Social Media will become a thing of the past
All I’ve heard for the last few years was Facebook this and Twitter that, I have even heard a rumour that Google were launching a social media platform. However, Social media has had its day as more SEO professionals are starting to realise that mass automated link building is far more powerful. Don’t get me wrong, Facebook and Twitter will still exist but they will become less and less relevant to people in the SEO industry.
3. White Hat SEO will die now that Panda has worn off
When Panda hit there was a big outcry in the SEO community and rightly so. Content farms and sites with thin and low quality content were penalized by Google. This led to a lot of people starting to believe that they may need to start engaging their audiences with better content. However, now the effects of Panda are beginning to wear off, an EMD for a niche KW and a couple of Scrapebox blasts has started to dominate once more. For bigger and branded sites, they will continue to buy links as this is the most time efficient and effective way of achieving high rankings.